Digital AI/SEO Content Strategist

Job#: 3051476 Job Description: Digital AI/SEO Content Strategist Location: Charlotte, North Carolina (Onsite) Role Overview We are seeking a Digital AI/SEO Content Strategist to develop and execute digital discoverability strategies. This role focuses on increasing visibility, engagement, and business outcomes across traditional search engines and emerging AI-powered platforms. The strategist will partner with various internal teams and stakeholders to create optimized digital experiences and content that align with client needs and business objectives. Project Details: The AI Discoverability Pod establishes a coordinated operating model, bringing together content, tech, design, corp comm, etc. to execute work across priority workstreams Key Responsibilities • Develop and execute digital discoverability strategies to increase visibility and engagement. • Partner with content strategists, experience designers, developers, SEO specialists, subject matter experts, and marketing stakeholders. • Act as a thought leader and advocate for AI-driven discoverability. • Lead and coordinate complex initiatives across multiple workstreams by developing project plans and managing priorities. • Collaborate with internal SEO teams and external agency partners to identify opportunities and develop optimization strategies. • Leverage web analytics, search performance data, and user behavior insights to drive continuous optimization. • Translate business objectives into actionable digital strategies, requirements, and recommendations. • Evaluate and recommend content, site experience, and technical optimization opportunities. • Monitor industry trends, search platform developments, and advancements in generative AI technologies. Required Qualifications • Bachelor's degree in Marketing, Communications, Business, Digital Media, Information Science, or a related field, or an equivalent combination of education and experience. • Five or more years of experience in digital strategy, SEO, digital marketing, website optimization, content strategy, or user experience. • Knowledge of SEO, digital marketing, web analytics, content optimization, and emerging AI-powered search experiences. • Experience leading complex digital initiatives or cross-functional workstreams. • Ability to identify market trends, evolving search behaviors, and competitive opportunities. • Communication skills to translate complex concepts into actionable recommendations for diverse audiences. • Demonstrated ability to lead through influence and foster collaboration in a matrixed environment. • Proficiency with Excel and PowerPoint for analyzing performance data and creating strategic recommendations. Preferred Qualifications • Experience using Adobe Analytics or other digital analytics platforms. • Familiarity with generative AI platforms, AI-powered search experiences, and Answer Engine Optimization (AEO) concepts. • Experience working with external agencies or vendor partners. • Experience developing data-driven content, SEO, or digital optimization strategies. • Financial services or highly regulated industry experience. Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico. Everforth Apex uses a virtual recruiter as part of the application process. Everforth Apex Benefits Overview: Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our ‘Welcome Packet’ as well, which an Everforth Apex team member can provide.